In today’s technologically changing economy, online presence has become crucial when innovations and upgrades fuel success. Today, Digital Marketing is at the top of all industries.

Digital Marketing
It is a field that is evolving and focuses on development. Therefore, one must continually develop their digital marketing skills if they want to assure the advancement of their careers in the face of daily, tremendous technological advancement. All Indian corporations and businesses will have an online presence in the next five to ten years. As a result, there would be a significant increase in job opportunities in the IT and marketing sectors. This expansion of the digital economy is ten times quicker than that of the traditional economy, according to numerous studies.

Statistics also indicate that the pandemic and several lockdowns have caused the expansion of the Indian e-commerce business to push to Rs 7 trillion by 2023. This remark suggests that the growth of digital marketing is accelerating and positively influencing both enterprises and people’s lives.

There is currently a tremendous demand across industries if you want to start a career in digital marketing or transition there. Additionally, there are many other occupations in this field, all of which have relatively different skill sets and aptitudes.

You can be a Content Manager, Content Strategist, VR Developer, editor, SEO & SEM specialist, or UX designer. Other career options in digital marketing comprise Email Marketing specialists, Digital Marketing managers & directors, Analysts, and AI specialists. These careers guarantee a considerable pay scale along with learning new emerging technologies. Digital Marketing and web development go hand in hand as a solid online presence is a must for a successful business.

Each digital marketer needs to put time into learning and skill-upgrading because the rate of change is accelerating. In 2021, Chatbots, Personalization, and Search were the prevailing trends. In 2022, the most trending technologies are the implementation of AI and Metaverse. In addition, NFTs, crypto, Livestream commerce, augmented reality, vernacular SEO, etc., are some trending technologies boosting digital marketing this year.

Web Development
According to Mondo’s annual Tech and Digital Marketing Salary Guide, “Web Developer” is the most in-demand and highest-paying job title in the technology sector. Additionally, the U.S. Bureau of Labor predicts that by 2026, the need for web developers will have increased by 15%. Career opportunities in Web development include Front-end developer, Full-stack engineer, Back-end developer, Software engineer, and Senior web developer. This suggests that the developers have a great future with a nice pay scale. Developers will also have job satisfaction as they can constantly learn and work on new trending technologies.

Web developers have also embraced the newest technologies. Web development has seen a significant transformation as a result of the integration of AI, VR, IoT, chatbots, Angular 2 and beyond, yarn package managers, and static website generators.

The industry has significantly benefited from these new trends.

Conclusion
I conclude from this interpretation that web development and digital marketing are the ideal profession possibilities since they guarantee your progress by encouraging you to work on cutting-edge technology with an excellent stable salary.

Bonus Tip: WordPress CMS to further boost the career options

WordPress is an open-source content management system (CMS) used to create, modify, and maintain websites. WordPress is technically written in PHP and runs on a MySQL or MariaDB database. Without writing any code, users can create a bespoke website. Its features include themes and plugins. Both WordPress.org and WordPress.com are parts of WordPress. You can download the WordPress software from WordPress.org and use it to create and administer websites on your own; WordPress.com offers managed hosting services that make creating sites using the WordPress software easier. WordPress is the most extensively used CMS, with 65.2% of websites utilizing it. That represents 42.4% of all websites on the internet. WordPress is a popular choice as it is free, highly flexible, and customizable. In addition, it is a scalable and versatile platform and relatively easy to use.